Sarah Shaker is AVP, Head of Brand Engagement at Maybelline New York for L’Oréal USA, overseeing Social, Influencer, PR and Cause. Since joining L’Oréal in 2015, Sarah has served in leadership roles for the Garnier and IT Cosmetics brands as well as leading Influencer, Advocacy & Social Commerce for the CDMO team. Sarah has 13+ years of experience working with brands such as Olay, AT&T and Neutrogena agency side before landing at L’Oréal USA. Fun fact: Sarah started her career in television upon graduation, on the producing team of CBS’ “As The World Turns.”