Craig Dubitsky, happy™ Products’ Co-founder & CEO, is an accomplished entrepreneur who most recently served as founder of hello® products, the fastest-growing oral care brand in North America (acquired by Colgate Palmolive). Before hello®, Craig co-founded and served as creative lead at eos products, whose iconic lip sphere grew the entire lip care category by 4.5x according to Mintel. A lifelong entrepreneur, Craig served as founding board member at method products, as an advisor to Seventh Generation and Boots, and is an Entrepreneur in Residence at Babson. He’s obsessed with turning commodities into desirables and making everyday products people fall in love with.