Em Beihold converses and connects much like your closest friend would. She isn’t afraid to be blunt, disclose her insecurities, or laugh unexpectedly, yet she’s got nothing but love. It’s why she’s quietly emerged as an identifiable and inimitable platinum-certified pop songstress with north of 1 billion streams and widespread critical acclaim. She’s the girl on the red carpet with the $10 coat (who will proudly tell anyone who asks!) and who sends her hair stylist a picture of Jessica Rabbit as inspo for a late-night TV appearance. Born of half-Persian descent, the Los Angeles native embraced music at the age of six and never let go. She climbed into the pop culture conversation with the 2022 platinum smash “Numb Little Bug.” It has generated over 500 million global streams in addition to cracking the Top 20 of the Billboard Hot 100 and lifting Em to #1 on the Billboard Emerging Artists Chart. She only accelerated her rise with the Egg In The Backseat EP, making her late-night television debut on The Tonight Show Starring Jimmy Fallon. She incited the applause of The New York Times, Stereogum, Teen Vogue, V Magazine, and Variety who hailed, “Beihold is very much part of the new guard.” She lent her voice to a duet version of Stephen Sanchez’s “Until I Found You,” which exploded to the tune of over 540 million Spotify streams. Moreover, they lit up The Late Late Show with James Corden together during a smoldering performance. Asserting herself as a dynamic live presence, she has also captivated crowds on the road and opened for the likes of King Princess, AJR, Jonas Brothers and Lewis Capaldi—heading out on her first headline tour this spring. Ultimately, Em might just make you feel like you can open up too.