Jared Schoenfeld is the Founder & Principal of 4B Advisory, where he advises people of influence and brands who create genuine impact in mental health and wellness. Jared’s true passion is helping people scale their mission to help others with mental health and overall well-being. He is also on the Advisory Council of the Kevin Love Fund.

Prior to this, Jared worked for Derek Jeter’s, The Players' Tribune for 4+ years where he was hired to help lead and build out the Brand Partnerships team which was responsible for creating and generating revenue opportunities via innovative branded content with athletes who have authentic stories to share, many which were around mental health. Prior to joining The Players’ Tribune, Jared was the Managing Director of New Stadium Partnerships & Strategy for the Miami Dolphins, helping with sponsorships for the new stadium being built.

Jared was globally recognized in December 2011 by SportsPro Media as one of 10 young leaders in sports business and honored in 2015 by Forbes as a 30 under 30. Jared started his career with the Phoenix Suns where he was consistently the top revenue generator amongst his peers. Building off those successes, Jared eventually became the youngest Director of Corporate Hospitality Sales at The Madison Square Garden Company where he was the lead revenue generator for his position and responsible for selling the venue’s new state-of-the-art luxury hospitality spaces and created marketing partnerships during MSG's $850 million transformation.