Joe Belliotti is SVP, Brand for Songtradr Inc, the world’s largest B2B music platform connecting music creators with brands, gaming, film & tv. Previously he was the Head of Global Music at The Coca-Cola Company for eight years, where he created global and scalable content, platforms, partnerships, capabilities and strategies for brands across the company's portfolio and worked on global campaigns including The FIFA World Cup, The Olympic Games and Share a Coke and a Song.

Joe has the unique background of driving value within a major consumer brand, leading strategy with an entertainment marketing firm and in creative roles within the music industry. His 20-year experience has made him an expert in connecting music, media and technology to grow brands, attract audiences and create a meaningful share of popular culture. 

He and  co-author Rebecca Jolly recently released “How Music Grows Brands: The Field Guide” a first of its kind guide to unlocking the power of music to shape culture, drive business, and grow brands. The book became a No. 1 Best Seller in Music Business and a No. 1 New Release in Marketing on Amazon. 

Joe is a graduate of Berklee College of Music in Music Production and Engineering.